VIEW WEBSITE

Chip and Joanna Gaines are the hosts of HGTV’s number one hit TV show “Fixer Upper” and were voted by People Magazine as the number one thing to love about America in 2017. When the Gaines’ approached Riess Group, the requirements were straightforward but steep: Build a digital foundation that would scale from a local audience to a nationwide one.

From the initial website redesign for the TV show launch to five years of continuous improvement and growth, Riess Group has functioned as an extension of Magnolia’s exacting and perfectionist creative team. With a brand that is laser focused on aesthetic perfection and friendly Texas service, no letter could go unkerned.

RESULTS

Overall, Magnolia has seen their conversion rate improve by over 500% and is a force to be reckoned with in their industry. It has been and is a pleasure to help them convert on screen success into off screen profit.