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Harp Design Co.

New Website for New TV Show


Harp Design Co reached out to us with the goal to overhaul their online presence with a clean new look and modern, customer-focused site. Clint and Kelly Harp started a small woodworking business several years earlier making tables and other household furniture that caught the eye of Fixer Upper’s Joanna Gaines. After Clint and his custom work were featured several times on Fixer Upper, the DIY network offered Clint a show of his own.

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With Clint’s show “Woodwork” premiering soon, HDC needed a redesigned site that would help turn Clint’s on-camera charisma and quality workmanship into online conversion. Riess Group quickly helped HDC identify needs and areas of improvement and translated those over to sleek new design while still maintaining the comfort of Clint and Kelly’s southern hospitality.

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Build Your Own Table

One of the key new pieces to HDC’s site is the Build Your Own Table feature. Being specialists in custom, handmade furniture, but realizing the time and cost restraints that go along with that, HDC wanted to be able to offer the experience of building a custom table to a wider clientele. The challenge was to create a new custom product template on Shopify’s platform that clearly laid out the process for customers, detailed all the options available, and allowed them to quickly and easily build and see their very own table.

HDC and Riess Group organized hundreds of different product photos across a matrix of every possible combination of table length, top finish, bottom skirt, and bottom finish to support the various pricing differences, and simultaneously show customers their table as they make changes.

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Mobile Experience

HDC’s previous site was not particularly mobile friendly, so with more than 50% of most e-commerce websites’ traffic now coming from mobile devices a key goal during redesign and development of was to optimize the new site for a mobile audience.

Through a mobile first mindset, Riess Group built a site that has proven to be enjoyable to use regardless of the user’s screen size. The website is fully responsive, and every feature available to desktop users is just as easily accessible to those on mobile.

With clean and engaging web design, and efficient and powerful development Riess Group accomplished the project goals, helping to usher Harp Design Co into a new era their business and craft. We continue to work and consult with Harp Design Co to stay on the cutting edge of e-commerce and continuously improve performance and user experience.

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Let's build the next big
thing together.